Leading the "Check Your Balls" campaign for Healthy Male, I managed client and stakeholder relationships while coordinating our internal marketing, communications, design, and development teams. The campaign transformed a serious health topic into an approachable conversation through humour and straightforward guidance, breaking down barriers to implementing essential health habits.

We created a comprehensive digital campaign hub that brought everything men needed into one central location – from clear self-check instructions to next steps if something unusual was found, as well as resources on related health conditions and automated self-check reminders. Through strategic project management and cross-team coordination, we delivered an evidence-based campaign that normalised important health conversations.