As Production Manager for multiple Healthy Male campaigns at Morrow Studio, I coordinated comprehensive digital strategies that addressed diverse men's health priorities through engaging, evidence-based content and multi-channel delivery. Each campaign required close collaboration with internal marketing, communications, design, and development teams, as well as extensive client and stakeholder management.

Healthy Father, Healthy Future focused on preconception health for men, challenging the traditional focus on mothers-to-be by highlighting how men's health shapes their future families. The campaign included brand identity development for the "Dad Starts Now" podcast, creating resources that helped men understand their role in fertility, pregnancy outcomes, and child wellbeing.

Plus Paternal addressed the transition to fatherhood, tackling the reality that up to one in 10 fathers experience depression and anxiety during this period. I managed the creation of downloadable resources and supporting collateral that provided first-time fathers with essential knowledge about preconception through early parenthood.

See Your GP serves as Healthy Male's Men's Health Week 2025 campaign in collaboration with the Centre For Male Health at Western Sydney University. Addressing the fact that two-thirds of Australian men don't seek medical attention promptly, we created a campaign encouraging men to consult healthcare professionals rather than relying on informal advice sources.